Privacy Policy
Effective Date: August 31, 2026
COMPANY NAME: Beijing Pengluoyiyi Technology Co., Ltd.
COMPANY ADDRESS: No. 38 Yuyang Road, Yukou New Energy Industry Base, Pinggu Park, Zhongguancun Science Park, Pinggu District, Beijing, China
POSTAL CODE: 101206
COUNTRY/REGION: China
This Privacy Policy explains how Alderrally® collects, uses, discloses, stores, and protects personal information when you visit alderrally.com, purchase our products, contact customer service, or otherwise interact with our website and services.
Alderrally® is owned and operated by Beijing Pengluoyiyi Technology Co., Ltd.
Throughout this Privacy Policy, “Alderrally®,” “we,” “us,” and “our” refer to Beijing Pengluoyiyi Technology Co., Ltd. “You” and “your” refer to visitors, customers, and other individuals who interact with our website or services.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
SECTION 1 — DATA CONTROLLER
For purposes of applicable privacy and data protection laws, the entity responsible for the processing of personal information described in this Privacy Policy is:
Beijing Pengluoyiyi Technology Co., Ltd.
Registered Address:
No. 38 Yuyang Road, Yukou New Energy Industry Base, Pinggu Park, Zhongguancun Science Park, Pinggu District, Beijing 101206, China
Email:
service@alderrally.com
Customer Service Phone:
+1 (412) 580-5819
Customer Service Hours:
Monday–Friday, 9:00 AM–6:00 PM PDT
SECTION 2 — PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with Alderrally®.
When you place an order, we may collect information such as your name, billing address, shipping address, email address, telephone number, products ordered, order value, shipping method, transaction details, and other information necessary to process and fulfill your purchase.
When you contact us, we may collect your name, email address, telephone number, order number, correspondence, photographs, product information, and any other information you choose to provide.
When you use our website, certain technical information may be collected automatically, including your IP address, browser type, device type, operating system, pages viewed, referring URLs, approximate location derived from technical information, website interaction data, and similar information.
Payment card details may be processed directly by third-party payment processors. We generally do not directly store complete payment card numbers where payments are processed by those providers.
SECTION 3 — HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information directly from you when you place an order, contact customer service, submit a return request, request a cancellation, communicate with us, or otherwise provide information through the website.
We may also collect certain technical and usage information automatically through cookies, server logs, and similar technologies.
In addition, we may receive information from service providers involved in operating our store, such as ecommerce platforms, payment processors, shipping carriers, fraud-prevention services, hosting providers, and other technology providers.
SECTION 4 — HOW WE USE PERSONAL INFORMATION
We use personal information for legitimate business and service purposes related to operating Alderrally®.
This may include processing and fulfilling orders, verifying payments, arranging shipping, providing tracking information, handling returns and refunds, responding to customer service requests, resolving damaged or incorrect-item claims, preventing fraud, maintaining website security, improving website functionality, complying with legal obligations, enforcing our policies, maintaining business records, and resolving disputes.
We may also use aggregated or de-identified information to understand website performance and improve our products and services where permitted by applicable law.
SECTION 5 — ORDER PROCESSING AND FULFILLMENT
When you place an order, we use the information you provide to process payment, prepare the order, arrange shipping, communicate order updates, and provide customer support.
Orders are shipped from China and may be delivered to the United States or other countries and regions worldwide.
Information necessary to complete delivery may therefore be shared with logistics providers, shipping carriers, customs-related service providers, and other parties reasonably necessary to complete the transaction.
SECTION 6 — PAYMENT INFORMATION
Payments may be processed through third-party payment service providers.
These providers may collect and process information such as your payment card details, billing address, authentication information, transaction information, and fraud-prevention data.
Their processing of your information is subject to their own privacy practices and applicable legal obligations.
We receive transaction-related information necessary to confirm and manage your order but generally do not directly store complete payment card numbers where a third-party payment processor handles the transaction.
SECTION 7 — HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties where reasonably necessary to operate our store and provide our services.
These parties may include ecommerce platform providers, payment processors, banks and payment networks, shipping and logistics providers, website hosting providers, cloud service providers, security providers, fraud-prevention services, customer support providers, analytics or technical service providers, and professional advisers.
We may also disclose information where required by law, regulation, court order, legal process, or government request.
Information may also be disclosed where reasonably necessary to protect the rights, property, security, or safety of Alderrally®, our customers, our service providers, or others.
If our business is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
SECTION 8 — COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to support essential website functions, checkout functionality, security, fraud prevention, website performance, analytics, and other enabled services.
Essential cookies may be necessary for functions such as shopping cart operation, account security, checkout, payment processing, and basic website functionality.
Other cookies or similar technologies may be used for analytics or other non-essential purposes if those technologies are enabled on the website.
Where applicable law requires consent before non-essential cookies or similar technologies are used, we intend to provide appropriate controls in accordance with applicable legal requirements.
At the current time, Alderrally® does not represent that a separate site-wide Cookie Banner, GPC control, or standalone cookie preference management tool is available unless such functionality is actually enabled on the website.
For questions regarding cookies or privacy preferences, contact service@alderrally.com.
SECTION 9 — MARKETING COMMUNICATIONS
Alderrally® does not currently send promotional marketing emails.
Alderrally® does not currently send promotional marketing SMS or text messages.
We may still send transactional or service-related communications that are necessary for your relationship with us.
These communications may include order confirmations, payment notices, shipping updates, delivery information, customer service responses, return information, refund information, security notices, and other non-promotional service communications.
SECTION 10 — CHILDREN'S PRIVACY
Our website and services are intended for a general audience and are not specifically directed to children.
We do not knowingly seek to collect personal information from children in circumstances where parental or guardian consent would be required by applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact service@alderrally.com.
SECTION 11 — DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may depend on the nature of the information and the reason it is processed.
For example, certain order and transaction records may be retained for accounting, tax, fraud prevention, dispute resolution, warranty, customer service, or legal compliance purposes.
Customer service records may be retained for a reasonable period to help resolve questions, complaints, returns, and disputes.
We may also retain information where required or permitted by applicable law.
SECTION 12 — DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, misuse, disclosure, alteration, or destruction.
However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.
You should take reasonable precautions to protect your own information, passwords, devices, and account credentials.
SECTION 13 — INTERNATIONAL DATA TRANSFERS
Alderrally® operates internationally and is owned and operated by a company registered in China.
Because we sell and ship products internationally, personal information may be processed or stored in countries or regions other than the country where you live.
Information may also be processed by service providers located in other jurisdictions.
Where applicable law requires specific safeguards for international transfers of personal information, we will take reasonable steps to comply with those requirements.
SECTION 14 — YOUR PRIVACY RIGHTS
Depending on where you live, applicable privacy law may provide you with certain rights regarding your personal information.
These rights may include the right to request access to personal information we maintain about you, request correction of inaccurate information, request deletion of certain information, request restriction of certain processing, object to certain processing, request portability where applicable, withdraw consent where processing is based on consent, or obtain information about certain disclosures.
Not all rights apply in every jurisdiction, and certain rights may be subject to legal exceptions.
To exercise a privacy right, contact:
Please describe your request clearly.
We may request additional information to verify your identity before processing certain requests.
SECTION 15 — UNITED STATES PRIVACY RIGHTS
Depending on your U.S. state of residence, state privacy laws may provide additional rights regarding personal information.
These may include rights to access, correct, delete, obtain a copy of certain personal information, or receive information regarding certain categories of processing or disclosure.
Where applicable law provides such rights, we will process verified requests in accordance with that law.
Nothing in this Privacy Policy is intended to limit privacy rights that cannot legally be waived or restricted.
SECTION 16 — CALIFORNIA PRIVACY INFORMATION
California residents may have rights under applicable California privacy laws.
Depending on whether the relevant law applies to our processing activities, these rights may include requesting information regarding personal information collected, requesting access, correction, or deletion, and exercising other rights provided by applicable law.
Alderrally® does not discriminate against customers for exercising privacy rights protected by applicable law.
Privacy requests may be submitted to:
SECTION 17 — EEA, UNITED KINGDOM AND OTHER DATA PROTECTION RIGHTS
Where the General Data Protection Regulation, UK GDPR, or similar data protection laws apply, personal information may be processed on one or more lawful bases.
Depending on the circumstances, these may include processing necessary to perform a contract with you, compliance with legal obligations, legitimate interests, or consent where required.
For example, processing order and shipping information is generally necessary to fulfill your purchase.
Security and fraud-prevention activities may be based on legitimate business interests or legal obligations where permitted.
Where processing is based on consent, you may withdraw that consent subject to applicable law.
SECTION 18 — LEGAL BASIS FOR PROCESSING
Where applicable privacy law requires us to identify a legal basis for processing, the basis depends on the purpose and circumstances.
We may process information because it is necessary to perform a contract with you, such as processing and delivering an order.
We may process information to comply with legal obligations, including tax, accounting, consumer protection, or lawful government requirements.
We may process information based on legitimate interests, such as preventing fraud, securing our services, improving website operations, and handling customer service matters, provided those interests are not overridden by applicable individual rights.
Where required, we may rely on consent.
SECTION 19 — THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites or use third-party services.
We are not responsible for the privacy practices of independent third parties.
When you leave alderrally.com or interact directly with a third-party service, that third party's privacy policy may apply.
We encourage you to review the privacy practices of third-party services you choose to use.
SECTION 20 — BUSINESS TRANSFERS
If Beijing Pengluoyiyi Technology Co., Ltd. undergoes a merger, acquisition, corporate restructuring, financing, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.
Any such handling of personal information will remain subject to applicable law.
SECTION 21 — LEGAL AND REGULATORY DISCLOSURES
We may disclose personal information if we reasonably believe disclosure is necessary to comply with applicable law, regulation, legal process, court order, or lawful request from a governmental authority.
We may also process or disclose information where reasonably necessary to investigate fraud, protect website security, enforce our agreements, establish or defend legal claims, or protect the rights and safety of customers, Alderrally®, or others.
SECTION 22 — DO NOT TRACK AND GLOBAL PRIVACY CONTROL
Browser-based privacy signals and technologies may vary by browser, jurisdiction, and website configuration.
Alderrally® does not currently represent that a separate Global Privacy Control (GPC) mechanism has been implemented on the website unless and until that technical functionality is actually enabled.
Similarly, we do not claim that every browser “Do Not Track” signal is automatically processed where no applicable technical mechanism has been configured.
Where applicable law requires recognition of a legally valid browser-based opt-out signal, we will implement appropriate controls as required.
SECTION 23 — YOUR PRIVACY CHOICES
You may contact us regarding privacy choices or requests at:
Our Your Privacy Choices page provides additional information about available privacy request methods.
Where additional technical privacy controls become available on the website, that page may be updated accordingly.
SECTION 24 — AUTOMATED DECISION-MAKING
We may use automated tools in limited circumstances to support fraud prevention, transaction security, website protection, or payment risk assessment.
These tools may be provided by third-party payment or security providers.
We do not make representations that fully automated decision-making producing significant legal effects is used unless such functionality is actually implemented.
Where applicable law grants rights relating to automated decision-making, those rights will be respected.
SECTION 25 — ACCURACY OF INFORMATION
You are responsible for providing accurate personal information when placing an order or contacting us.
Incorrect shipping addresses, telephone numbers, email addresses, or other customer-provided information may affect our ability to fulfill an order or respond to a request.
Shipping addresses generally cannot be changed after an order has been placed, as explained in our Terms of Service and Shipping Policy.
SECTION 26 — CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, service providers, legal requirements, or other operational circumstances.
When we make changes, we may update the effective or revision date displayed on this page.
Changes will apply prospectively except where applicable law permits or requires otherwise.
SECTION 27 — CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us.
Alderrally® is owned and operated by:
Beijing Pengluoyiyi Technology Co., Ltd.
Registered Address:
No. 38 Yuyang Road, Yukou New Energy Industry Base, Pinggu Park, Zhongguancun Science Park, Pinggu District, Beijing 101206, China
Postal Code:
101206
Country/Region:
China
Privacy and Customer Service Email:
service@alderrally.com
Customer Service Phone:
+1 (412) 580-5819
Customer Service Hours:
Monday–Friday, 9:00 AM–6:00 PM PDT