Privacy Policy

Alderrally® Privacy Policy

At Alderrally®, we are committed to maintaining the trust and confidence of our visitors and customers. This Privacy Policy explains how we collect, use, protect, and disclose your Personally Identifiable Information (PII) when you visit our website, create an account, contact us, or purchase fashion accessories, jewelry, home décor, lifestyle products, seasonal items, gifts, and other boutique products from our store.

1. Information We Collect

We collect information to provide you with a smooth shopping experience and to securely process and fulfill your orders.

Information You Provide

When you:

  • Place an order

  • Create an account

  • Subscribe to our emails

  • Contact customer support

  • Submit a product inquiry or review

We may collect personal information such as:

  • Name

  • Email address

  • Shipping and billing address

  • Phone number

  • Payment-related information

  • Order and purchase information

Automated Information

When you browse the Alderrally® website, we may automatically receive certain information, including:

  • Your IP address

  • Device and browser information

  • Operating system information

  • Pages viewed and interactions with our website

  • Referral information

  • Data collected through cookies, pixels, and similar technologies

Please see Section 5 – Cookies Policy for more information.

2. How We Use Your Information

We may use the information we collect for the following purposes:

Order Fulfillment

To process payments, prepare and ship your Alderrally® products, provide order confirmations, and send tracking or delivery updates.

Customer Experience

To personalize your shopping experience and improve our website, boutique collections, product pages, recommendations, and customer services.

Customer Support

To respond to questions about orders, fashion accessories, jewelry, home décor, lifestyle products, seasonal collections, gifts, shipping, returns, refunds, or other customer service matters.

Communication

If you choose to receive marketing communications, we may send information about:

  • New Alderrally® boutique arrivals

  • Fashion accessories and jewelry

  • Home décor and lifestyle products

  • Seasonal collections

  • Gift-worthy finds

  • Limited-time promotions

  • Special offers

  • Product updates

  • Store announcements

Security & Fraud Prevention

To help detect and prevent:

  • Unauthorized transactions

  • Payment fraud

  • Account misuse

  • Suspicious activity

  • Abuse of our website or services

3. Data Protection & Security

Your privacy and data security are important to Alderrally®.

Encryption

Sensitive payment information is transmitted through secure technologies, including Secure Socket Layer (SSL) encryption, and is processed by authorized payment providers.

Access Control

Personal information is stored through secure systems and is accessible only to authorized personnel or service providers who require access in order to perform legitimate business functions.

No Card Storage

Alderrally® does not store your full credit or debit card details on our own servers after a transaction is completed.

Payment information is processed through authorized third-party payment providers.

4. Third-Party Disclosure

Alderrally® does not sell, trade, or transfer your Personally Identifiable Information to outside parties for their own independent use, except where information is shared with trusted service providers or partners who help us operate our website, process transactions, fulfill orders, provide marketing services, or conduct our business.

These service providers may include:

  • Payment processors

  • Shipping and logistics providers

  • Website hosting providers

  • Customer support services

  • Analytics providers

  • Advertising and marketing platforms

Advertising & Marketing Partners

We may allow certain third-party partners to use cookies, pixels, or similar technologies on our website to help measure advertising performance and deliver advertisements that may be more relevant to your interests.

These partners may collect information about your interactions with our website and, depending on their technologies and policies, your activities across other websites or services.

Our partners may include:

Meta (Facebook / Instagram)

https://www.facebook.com/privacy/policy

Google

https://policies.google.com/privacy

AppLovin (Axon)

https://legal.applovin.com/privacy

Information collected by these companies is subject to their own privacy policies.

You may be able to manage or opt out of certain targeted advertising activities through the privacy settings offered by these platforms, your browser settings, or privacy controls available on the Alderrally® website.

5. Cookies Policy

Yes, Alderrally® uses cookies and similar technologies.

Cookies are small files stored on your device that help websites recognize your browser, remember information, and improve functionality.

We may use cookies for the following purposes:

Strictly Necessary Cookies

These cookies are required for essential website functions, including:

  • Shopping cart functionality

  • Checkout

  • Account login

  • Order processing

  • Website security

Analytics & Performance Cookies

These cookies help us understand:

  • How visitors use the Alderrally® website

  • Which boutique products and collections are viewed

  • How customers navigate our store

  • How we can improve website performance and usability

  • Which product categories are most relevant to visitors

Marketing Cookies

These cookies may be used by advertising partners such as Meta, Google, and AppLovin to measure campaigns and provide more relevant advertisements.

For additional information about cookies used by Shopify, please visit:

https://www.shopify.com/legal/cookies

You may choose to disable or restrict cookies through your browser settings.

Please note that disabling certain cookies may affect the functionality of some parts of the Alderrally® website, including the shopping cart or checkout process.

6. Third-Party Links

The Alderrally® website may contain links to third-party websites, services, payment platforms, social networks, advertising platforms, or other external resources.

These websites operate independently and may have their own privacy policies and data practices.

Alderrally® is not responsible for the privacy practices, security, accuracy, or content of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing personal information.

7. California Online Privacy Protection Act (CalOPPA)

In accordance with applicable California privacy requirements:

  • Users may visit portions of our website without creating an account

  • This Privacy Policy is available through a clearly visible link on our website

  • Updates to this Privacy Policy will be posted on this page

  • Users may request to update or correct certain personal information by contacting us or accessing their account, where available

Do Not Track Signals

Some browsers provide Do Not Track (DNT) signals or similar privacy preference mechanisms.

Because there is not always a uniform industry standard for responding to DNT signals, our website may not respond to every DNT request in the same manner.

Where required by applicable law, we will honor legally recognized privacy preference signals.

8. Children’s Privacy (COPPA)

Alderrally® does not knowingly collect personal information from children under the age of 13.

Our boutique products and online store are intended for general consumers and are not specifically directed toward children under 13.

If you believe that a child has provided personal information to us, please contact us.

We will review the request and take appropriate steps to delete the information where required or appropriate.

9. Fair Information Practices & Data Breaches

Protecting customer information is an important part of our privacy practices.

If a security incident or data breach involving personal information occurs, Alderrally® will take reasonable steps to investigate the incident, protect affected information, and provide notifications where required by applicable law.

Depending on the nature of the incident, these steps may include:

  • Contacting affected customers

  • Posting an appropriate notice on our website

  • Working with service providers and security specialists

  • Taking additional measures required by applicable law

10. CAN-SPAM Act Compliance

We may collect email addresses for purposes including:

  • Processing orders

  • Sending order confirmations

  • Providing shipping and tracking updates

  • Responding to customer inquiries

  • Sending promotional communications where you have opted in

For commercial marketing communications:

  • We do not intentionally use misleading subject lines or sender information

  • Promotional messages are appropriately identified where required

  • Our marketing emails provide a method for unsubscribing

  • You may unsubscribe from promotional emails at any time

  • We aim to process opt-out requests promptly

Please note that even if you unsubscribe from marketing communications, we may still send transactional communications relating to your orders, payments, shipping, returns, refunds, account activity, or customer support requests.

11. Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information under applicable privacy laws.

These rights may include the ability to:

  • Request access to certain personal information we hold about you

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Opt out of certain targeted advertising activities

  • Opt out of certain sales or sharing of personal information where applicable

  • Withdraw consent where processing is based on consent

Available rights and exceptions may vary depending on your location.

Please refer to our Alderrally® — Your Privacy Choices page for additional information about available opt-out options.

12. Contact Us

If you have questions regarding this Privacy Policy or how your personal information is collected, used, or protected, please contact us:

Email: service@alderrally.com

Store: Alderrally®

When contacting us regarding a privacy request, please provide enough information for us to understand and respond to your request.

Where required or permitted by applicable law, we may need to verify your identity before completing certain privacy-related requests.

Our Privacy Commitment

At Alderrally®, we believe a thoughtfully curated boutique experience should also include respect for your privacy.

We are committed to:

✔ Protecting customer information
✔ Providing clear information about our privacy practices
✔ Using personal information responsibly
✔ Maintaining secure payment and checkout processes
✔ Respecting applicable privacy choices
✔ Working with trusted service providers
✔ Providing a safe and convenient shopping experience

Alderrally®

Thoughtfully Curated for Everyday Living.

We are committed to respecting your privacy while providing a secure and enjoyable shopping experience for fashion accessories, jewelry, home décor, lifestyle essentials, seasonal favorites, gifts, and other thoughtfully selected boutique finds.